diff --git a/packages/block-editor/src/components/link-control/constants.js b/packages/block-editor/src/components/link-control/constants.js
index eaf07aea73703..6a7322a7f3d2e 100644
--- a/packages/block-editor/src/components/link-control/constants.js
+++ b/packages/block-editor/src/components/link-control/constants.js
@@ -24,4 +24,10 @@ export const DEFAULT_LINK_SETTINGS = [
 		id: 'opensInNewTab',
 		title: __( 'Open in new tab' ),
 	},
+	{
+		id: 'markAsNoFollow',
+		title: __(
+			'Search engines should ignore this link (mark as nofollow)'
+		),
+	},
 ];
diff --git a/packages/block-editor/src/components/link-control/index.js b/packages/block-editor/src/components/link-control/index.js
index 142ffd6db1e50..89b6529abffe4 100644
--- a/packages/block-editor/src/components/link-control/index.js
+++ b/packages/block-editor/src/components/link-control/index.js
@@ -28,11 +28,14 @@ import { DEFAULT_LINK_SETTINGS } from './constants';
  *
  * @typedef WPLinkControlDefaultValue
  *
- * @property {string}   url           Link URL.
- * @property {string=}  title         Link title.
- * @property {boolean=} opensInNewTab Whether link should open in a new browser
- *                                    tab. This value is only assigned if not
- *                                    providing a custom `settings` prop.
+ * @property {string}   url            Link URL.
+ * @property {string=}  title          Link title.
+ * @property {boolean=} opensInNewTab  Whether link should open in a new browser
+ *                                     tab. This value is only assigned if not
+ *                                     providing a custom `settings` prop.
+ * @property {boolean=} markAsNoFollow Whether link should be marked as
+ *                                     `nofollow`. This value is only assigned
+ *                                     if not providing a custom `settings` prop.
  */
 
 /* eslint-disable jsdoc/valid-types */
diff --git a/packages/block-editor/src/components/link-control/use-internal-input-value.js b/packages/block-editor/src/components/link-control/use-internal-input-value.js
index a4d9a1a7bca11..c35f9783ccb69 100644
--- a/packages/block-editor/src/components/link-control/use-internal-input-value.js
+++ b/packages/block-editor/src/components/link-control/use-internal-input-value.js
@@ -16,7 +16,7 @@ export default function useInternalInputValue( value ) {
 		if ( value && value !== internalInputValue ) {
 			setInternalInputValue( value );
 		}
-	}, [ value ] );
+	}, [ internalInputValue, value ] );
 
 	return [ internalInputValue, setInternalInputValue ];
 }
diff --git a/packages/format-library/src/link/inline.js b/packages/format-library/src/link/inline.js
index 9419b7a547f71..46c25a0789c8a 100644
--- a/packages/format-library/src/link/inline.js
+++ b/packages/format-library/src/link/inline.js
@@ -70,6 +70,7 @@ function InlineLinkUI( {
 		type: activeAttributes.type,
 		id: activeAttributes.id,
 		opensInNewTab: activeAttributes.target === '_blank',
+		markAsNoFollow: activeAttributes.rel?.includes( 'nofollow' ),
 		title: richTextText,
 		...nextLinkValue,
 	};
@@ -118,6 +119,7 @@ function InlineLinkUI( {
 					? String( nextValue.id )
 					: undefined,
 			opensInNewWindow: nextValue.opensInNewTab,
+			markAsNoFollow: nextValue.markAsNoFollow,
 		} );
 
 		const newText = nextValue.title || newUrl;
diff --git a/packages/format-library/src/link/modal-screens/link-settings-screen.native.js b/packages/format-library/src/link/modal-screens/link-settings-screen.native.js
index 3bb003643ac1e..23109ffaed789 100644
--- a/packages/format-library/src/link/modal-screens/link-settings-screen.native.js
+++ b/packages/format-library/src/link/modal-screens/link-settings-screen.native.js
@@ -42,6 +42,9 @@ const LinkSettingsScreen = ( {
 	const [ opensInNewWindow, setOpensInNewWindows ] = useState(
 		activeAttributes.target === '_blank'
 	);
+	const [ markedAsNoFollow, setMarkedAsNoFollow ] = useState(
+		( activeAttributes.rel = 'nofollow' )
+	);
 	const [ linkValues, setLinkValues ] = useState( {
 		isActiveLink: isActive,
 		isRemovingLink: false,
@@ -64,7 +67,7 @@ const LinkSettingsScreen = ( {
 		onHandleClosingBottomSheet( () => {
 			submit( inputValue, { skipStateUpdates: true } );
 		} );
-	}, [ inputValue, opensInNewWindow, text ] );
+	}, [ inputValue, opensInNewWindow, markedAsNoFollow, text ] );
 
 	useEffect( () => {
 		const { isActiveLink, isRemovingLink } = linkValues;
@@ -99,6 +102,7 @@ const LinkSettingsScreen = ( {
 		const format = createLinkFormat( {
 			url,
 			opensInNewWindow,
+			markedAsNoFollow,
 			text: linkText,
 		} );
 		let newAttributes;
@@ -213,6 +217,15 @@ const LinkSettingsScreen = ( {
 							onValueChange={ setOpensInNewWindows }
 							separatorType={ 'fullWidth' }
 						/>
+						<BottomSheet.SwitchCell
+							icon={ external }
+							label={ __(
+								'Search engines should ignore this link (mark as nofollow)'
+							) }
+							value={ markedAsNoFollow }
+							onValueChange={ setMarkedAsNoFollow }
+							separatorType={ 'fullWidth' }
+						/>
 						<BottomSheet.Cell
 							label={ __( 'Remove link' ) }
 							labelStyle={ styles.clearLinkButton }
diff --git a/packages/format-library/src/link/utils.js b/packages/format-library/src/link/utils.js
index 4c7a582a2e8f2..26b9cd67cc72e 100644
--- a/packages/format-library/src/link/utils.js
+++ b/packages/format-library/src/link/utils.js
@@ -85,10 +85,17 @@ export function isValidHref( href ) {
  * @param {string}  options.type             The type of the link.
  * @param {string}  options.id               The ID of the link.
  * @param {boolean} options.opensInNewWindow Whether this link will open in a new window.
+ * @param {boolean} options.markAsNoFollow   Whether this link will be marked as nofollow.
  *
  * @return {Object} The final format object.
  */
-export function createLinkFormat( { url, type, id, opensInNewWindow } ) {
+export function createLinkFormat( {
+	url,
+	type,
+	id,
+	opensInNewWindow,
+	markAsNoFollow,
+} ) {
 	const format = {
 		type: 'core/link',
 		attributes: {
@@ -101,7 +108,15 @@ export function createLinkFormat( { url, type, id, opensInNewWindow } ) {
 
 	if ( opensInNewWindow ) {
 		format.attributes.target = '_blank';
-		format.attributes.rel = 'noreferrer noopener';
+		format.attributes.rel = format.attributes.rel
+			? format.attributes.rel + ' noreferrer noopener'
+			: 'noreferrer noopener';
+	}
+
+	if ( markAsNoFollow ) {
+		format.attributes.rel = format.attributes.rel
+			? format.attributes.rel + ' nofollow'
+			: 'nofollow';
 	}
 
 	return format;