diff --git a/.circleci/config.yml b/.circleci/config.yml
index 6be86493ef..a96d0e47ec 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -48,7 +48,9 @@ jobs:
             VERSION=$(python3 -m tcms)
 
             make docker-image
-            docker tag kiwitcms/kiwi:latest quay.io/kiwitcms/upstream:$VERSION-$(uname -m)
+
+            # tag so we can push to private container registry
+            docker tag pub.kiwitcms.eu/kiwitcms/kiwi:latest quay.io/kiwitcms/upstream:$VERSION-$(uname -m)
 
             echo "+++++ Docker images +++++"
             docker images
diff --git a/.github/workflows/docker.yml b/.github/workflows/docker.yml
index c0a0ad8c2f..7b26e475c6 100644
--- a/.github/workflows/docker.yml
+++ b/.github/workflows/docker.yml
@@ -26,7 +26,10 @@ jobs:
             VERSION=$(python -m tcms)
 
             make docker-image
-            docker tag kiwitcms/kiwi:latest quay.io/kiwitcms/upstream:$VERSION-$(uname -m)
+
+            # tag so we can push to private container registry
+            docker tag pub.kiwitcms.eu/kiwitcms/kiwi:latest kiwitcms/kiwi:latest
+            docker tag pub.kiwitcms.eu/kiwitcms/kiwi:latest quay.io/kiwitcms/upstream:$VERSION-$(uname -m)
 
             echo "+++++ Docker images +++++"
             docker images
diff --git a/Makefile b/Makefile
index c40cee16e1..8c8913d4d2 100644
--- a/Makefile
+++ b/Makefile
@@ -100,7 +100,7 @@ docker-image:
 	docker run --rm --security-opt label=disable \
 	            -v `pwd`:/host --entrypoint /bin/cp kiwitcms/buildroot \
 	            -r /venv /host/dist/
-	docker build -t kiwitcms/kiwi:latest .
+	docker build -t pub.kiwitcms.eu/kiwitcms/kiwi:latest .
 
 
 .PHONY: docker-manifest